Anheuser-Busch Holiday Cheer

Client: Anheuser-Busch Companies, LLC - an American brewing company.

The 2020 holiday season looks very different, but there shouldn’t be any less cheer. For this reason (and season!), Anheuser-Busch wants to promote its products and ordering beer online through its various e-commerce retailers to families who are experiencing the holidays together, but separately.

We'll tap on convenience and context in order provide them with the inspiration they need to make this holiday season as memorable as it can be and drive e-commerce sales through various retailer partners.

Families are worried they won't be able to enjoy the holidays together or create shared experiences and memories while social distancing. At the same time, convenience as a cultural element is more important than ever.

ABI brings loved ones together, no matter where they are, by uniting them with a taste of home—the taste of beer. And conveniently brings that beer right to your doorstep.

Holiday 2020 was unprecedented. Anheuser-Busch wanted to create a campaign that showed people how they could still have the feeling of home, despite covid hurdles.

With that in mind, we created a campaign that positions Anheuser-Busch beer as the taste of the holiday season, and one that'd unite loved ones with a taste of home.