Output Lost in the Soundscape

Client: Output, a software for musicians, composers, producers & sound designers across all genres.

THE ASK

Output makes cutting-edge software and gear for musicians, by musicians, so they can focus on being creative. Arcade is an Output plugin. It’s an all-in-one instrument, with access to a vast sound library, playable synths and samples, and new content delivered every day. It works with your own loops, and your own files.

We need to drive awareness for the software among music production hobbyists and professionals with the goal of to democratizing music production.

The focus is on driving new signups for Arcade and captivating potential new users and inactive Arcade producers by showcasing the intuitive interface and highlighting the ease of use in innovative creative executions.

THE INSIGHT

The mandatory suspension of all activities due to the COVID-19 lockdown pushed artists to take the challenge of going digital in order to sell and promote their work.

As the entire world shifted online, so did art. Companies and individual artists have an opportunity to capitalize on this shift, and the daily render community is taking full advantage of that.

Let's help our community make the most of their talent by showing them that possibilities are endless with Arcade.

THE IDEA

Through a series of social ads, we develop specific visual journeys to take our targets inside the world of Arcade's newest and most popular lines.

We bridge the gap between virtual and reality and show the limitless possibilities and daily updates to life through visuals and copy.

Our sensorial content encourages our targets to continue to dream, think big, and imagine the unimaginative. All within the comfort of their own home. All with Arcade.